The State of Programmatic and The Road Ahead
In this free webinar, we’ll take a look at the historical journey that programmatic has been on. We’ll begin with its humble birth as a tool to monetize remnant publisher inventory, then journey through the introduction of premium inventory and PMPs, the standardization brought by the IAB and the expansion brought by Open RTB, until we get to the present day where, with the rise of DMPs, programmatic advertising has become one of the only viable ways of reaching the right audiences – with spend doubling every year! Let’s have a retrospective look at how we got here, where we are, and what awaits us in the future.
Our resident RTB veteran Feliksas Nalivaika joined Adform in April 2009, and has worked on development of most Adform products since then. In 2012 he moved from QA to Product Management and has been a PM of Adform's DSP ever since.