Adform | Webinars

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What's New in Publisher Edge? (May)
17/05/2017 09:30 BST 10:30 CEST

What's New in Publisher Edge? (May)

In this webinar, Mai Jørgensen will take you through new features and tools in Publisher Edge, sharing tips and tricks on how to use the platform for maximum benefit. This edition's updates include exciting additions to our Programmatic Publisher Ad Server, Automated Guaranteed, Supply Side Platform, Data Management Platform, HTML5 Ad Builder and much more!

Presenters:

Mai Sloth Jørgensen

Mai Sloth Jørgensen

Publisher Account Manager
Based in the Danish office in Copenhagen, Mai is responsible for managing programmatic solutions for publishers. With extensive industry experience, Mai’s past experience includes time spent in AdOps and account management on both the advertiser and publisher side of the table where she has specialized in programmatic advertising solutions.
Alex Berger

Alex Berger

Global Marketing Manager
Alex Berger is Adform's Global Marketing Manager specializing in both Advertiser and Publisher Edge.
http://www.linkedin.com/in/edwardalexanderberger
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What's New in Advertiser Edge? (May)
16/05/2017 14:30 BST 15:30 CEST

What's New in Advertiser Edge? (May)

In this webinar, Ioana Norgren will take you through all of the new features and tools in our Advertiser Edge platform, giving you tips and tricks how to use them to make the most of your campaigns.

Presenters:

Ioana Norgren

Ioana Norgren

Audience Solutions Lead
Ioana Norgren, Platform Solutions Manager-Technical, knows everything Adform-related and enjoys teaching others as well, since she’s been working in the company’s Stockholm office for five years and counting. Ioana’s main super ability is to bring order into chaos, so if you’ve got a problem, she will surely have solution. With an extensive experience in online marketing, strong technical abilities and an innate knack for communication, Ioana is the missing link between our tech-savvy developers and always hungry for knowledge clients.
Alex Berger

Alex Berger

Global Marketing Manager
Alex Berger is Adform's Global Marketing Manager specializing in both Advertiser and Publisher Edge.
http://www.linkedin.com/in/edwardalexanderberger
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Smart Profile Remarketing with ADmantX
09/05/2017 14:30 BST 15:30 CEST

Smart Profile Remarketing with ADmantX

Learn how Adform have partnered with ADmantX to harness Smart Profile Remarketing (SPR) - a solution built to provide a 360 degree profile of prospective consumers.  SPR is able to bring to light the interests and behaviors of users by studying the content they are reading and the way they interact with campaigns. 

Presenters:

Oliver Weiss

Oliver Weiss

VP Business Development
Filippo Donida

Filippo Donida

Head of Product Management, ADmantX
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The State of Programmatic and The Road Ahead
25/04/2017 14:30 BST 15:30 CEST

The State of Programmatic and The Road Ahead

In this free webinar, we’ll take a look at the historical journey that programmatic has been on. We’ll begin with its humble birth as a tool to monetize remnant publisher inventory, then journey through the introduction of premium inventory and PMPs, the standardization brought by the IAB and the expansion brought by Open RTB, until we get to the present day where, with the rise of DMPs, programmatic advertising has become one of the only viable ways of reaching the right audiences – with spend doubling every year! Let’s have a retrospective look at how we got here, where we are, and what awaits us in the future.

Presenter:

Feliksas Nalivaika

Feliksas Nalivaika

Product Manager
Our resident RTB veteran Feliksas Nalivaika joined Adform in April 2009, and has worked on development of most Adform products since then. In 2012 he moved from QA to Product Management and has been a PM of Adform's DSP ever since.
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The Total Economic Impact™ of Adform - The Forrester Report
29/03/2017 14:30 BST 15:30 CEST

The Total Economic Impact™ of Adform - The Forrester Report

Learn about the financial benefits of using Adform’s integrated platform. In this webinar, we run through Forrester’s Total Economic Impact™ report on the quantifiable benefits that our clients have experienced since using Adform’s full stack platform. Through interviews with two of Adform’s largest customers, Forrester reviewed the accumulated benefits, costs, and risks associated with using Adform as a full stack partner over a three year period. The result? An increase in ROAS, reduced vendor governance and the ability to react quickly to short-term opportunities. Adform CRO Jay Stevens will be joined by Dean Davison from Forrester, who will be highlighting some of the key findings from the report. Find out how the Adform Full Stack platform can transform your business through making advertising simple, relevant and rewarding.

Presenters:

Jay Stevens

Jay Stevens

Chief Revenue Officer
Based in Adform's London office, Jay serves as Adform's Chief Revenue Officer responsible for the company's global revenue number. Before joining Adform he was General Manager, International at The Rubicon Project where he managed the company's global expansion initiatives and owned the P&L for all markets outside of North America. Previously he served as VP EMEA at MySpace where he was the company’s first employee outside of the United States and oversaw the social network's operations throughout the European region. Jay brings more than 15 years of digital media and online marketing experience to his current role.
Dean Davison

Dean Davison

Principal Consultant, Forrester
Dean serves B2B Marketing Professionals. He has extensive experience in the buy side of technology, advising customers in purchasing and implementing solutions, including interacting with CIOs on six continents. His experience also includes sell-side work in sales-focused marketing functions such as pricing strategy, competitive intelligence, product marketing, customer insights, and market analysis.
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